To eMusic

There is a big debate whether the new social media affects the classic media or not. To have a real opinion about that debate , I decided I need to have a living experience and because the  effect , if any , of new media over the classical one  extends to reach all of the media aspects including music thus, I visited  eMusic production company. eMusic is an online digital library for music, that you can enjoy and benefit from by visiting their website. Furthermore, the eMusic production company is not specialized just in music, but also it has audio books and some audio shows on  websites.

There, Mr. Richard Caccappolo (CTO) and Mr. Max Smith (CFO), gave an interesting presentation about the evolution of music production that has influenced my perception of this debate. They talked about the invention of cassette tapes , CDs , and about the new era of music called internet. Sharing music  has never been the same after the internet invention. Mp3 players, laptops and all websites can serve now music. In fact nobody in the Audience could remember when the last time they used cassettes was.   

They also talked about digital marketing, when Mr. Smith spoke on New York Times media group, and how the Newspaper income is almost more than 70% of the whole group annually  income, he  enhanced my perception and presumption that classic media has not been effected by the new media. He also indicated that there is a great opportunity in there to improve the print (classic) media to increase their  sales and there is no vanishing for the print media. 

Moreover, eMusic offers 30 % discounts on online subscriptions than the other digital music companies. This step attracts more subscribers and increases the company's profits. eMusic also expanded its services to  Offer thousands of digital books to attract different kind of consumers and also increase their sales. Not specializing in music is a great and profitable idea. Currently eMusic has more than 400,000 subscribers. 

I have learned new terms in the advertisement and e-commercial world such as “CPT” meaning cost per thousand, “CPC” meaning cost per click, and “PPC” pay per click. Also the speakers provided us with many information on some corporations that still trades CDs, such as Walmart and BestBuy. The musical industry is hug and profitable, which make the competition between the music companies harder.

Finally, I would like to say that I just knew that music is considered as part of the media. In Saudi Arabia and Middle East, people consider music as an art and not as a media. I also enjoyed the history of music  sharing evolution.